What marketing techniques can be used to appeal to the young and healthy and encourage them to enroll in health insurance plans?

Primary Task Response: Within the Discussion Board area, write 500–700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

 

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The uninsured healthy and young take good health for granted, place a high emphasis on the experience of care, are tech-savvy, and have low motivation to enroll in health insurance plans. Discuss the following for this assignment:

 

• What marketing techniques can be used to appeal to the young and healthy and encourage them to enroll in health insurance plans?

 

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