What is the desired course of action/management strategy to achieve your desired outcomes? Action: Engage in a process of stakeholder management (identify, relationship/contributions, prioritising, engage) to maintain positive stakeholder relationships Refurbishing the towns hotel – incorporating large scale entertainment facilities and upgraded accommodation ain threat – competition from destinations located closer to the major capital cities and from other coastal destinations. ajor tourism infrastructure development 4 star hotels Resorts Theme parks Concern in terms of whether we can sustain the influx Need more investment from the locals The local involvement determines the success of the festival in terms of market stall and business opportunities Whether the business opportunities are internal within the community or external – other towns/competitors Download Attachments: Somerton Case Assignment.docx Somerton Case Study Guide.pdf
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