Social Factors: The social factors of a nation determine the social structure of the country, which…
The social factors of a nation determine the social structure of the country, which successively affect the domestic as well as global business market.Social factors are culture, caste, customs, languages, life style, standard of living, climate and marketing infrastructure etc. The demand for goods and services is suffering from of these factors.
Cultural factors also influence every aspect of business. Marketing decisions are depends on recognition of needs and wants of the customer . The cultural factors help to know the behaviour patterns and life sort of the societies culture, during which individual has grown up. Thus an individual’s perception is groomed and influenced by cultural factors.
from the above factor analyse business situation and underlying marketing logic by applying the conceptual framework to develop marketing strategy.