Identify all the pertinent issues pertaining to that external environment, global strategies, and diversification. 

Learn how to conduct an external and internal company analysis.

Conduct an external analysis of a company or organization of your choosing.
Use all of the tools necessary to conduct a thorough evaluation of the external environment in which your chosen company or organization operates.   Make sure you emphasize its global position and diversification of interests.

  • Identify all the pertinent issues pertaining to that external environment, global strategies, and diversification.
  • Perform an analysis and evaluation of those issues

The evaluation should be 3-5 pages in length, have at least 3 references, and be APA formatted.

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