Human bias

Human bias is a serious impediment to forming beliefs that map on to reality. Corporations create…

Human bias is a serious impediment to forming beliefs that map on to reality. Corporations create impacts on the environment and community, and we sometimes ignore such impacts for the sake of gain, and allow negative externalities to accumulate into a mixed bag of unintended consequences. The way we talk about environmental and social problems has been a challenge to business, but how can we convince others (customers) that sustainability is a desirable end? Refer to the best/latest science or behavioural economics in describing a plan for nudging consumers toward sustainability