- What is the target market (target customer)?
- What is your organization’s value proposition (How does it deliver value that satisfies the target’s wants and needs?)?
- How is your product or service positioned in the market (What specific features and attributes define the product/service and how is its value reflected in its pricing, distribution, marketing communications, etc.?)?
- How is your organization sustainably different from your competitors (What is the source of uniqueness and how sustainable is it from being diminished by competitors?
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