Healthcare Marketing Campaign Analysis

Topic: Healthcare Marketing Campaign Analysis

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0. Solved_Assignment_Example.pdf     21:07 07 Dec 2011     7.48Mb

1. CRM_Assignment_MSc_2010.pdf     21:08 07 Dec 2011     0.09Mb

2. 1_Introduction_to_Marketing_2010.pdf     21:09 07 Dec 2011     1.9Mb

3. 2_Stakeholder_Management_2010.pdf     21:10 07 Dec 2011     1.31Mb

4. 3_Customer_Analysis_2010.pdf     21:11 07 Dec 2011     2.36Mb

5. 4_Marketing_Mix_2010.pdf     21:12 07 Dec 2011     2.74Mb

6. 5_Promotion_2010.pdf     21:13 07 Dec 2011     3.22Mb

7. 6_Public_Relations_2010.pdf     21:14 07 Dec 2011     3.01Mb

8. 7_Perceived_Quality_2010.pdf     21:15 07 Dec 2011     3.38Mb

9. 8_Perceived_Quality_Breast_Cancer_Survey_2010.pdf     21:16 07 Dec 2011     0.7Mb

Preferred language style: English (U.S.)Section ACritically analyse a health care campaign local , national (UAE) or international under the following headings

1- situation analysis- background to the campaing and the reasons for formulating the campaign

2- segmentation of the audience

3- use of the 7ps for marketing services, where relevant.

4- Particular reference to the promotion and the elements of the communication models

5- Evaluation of the success of the campaign

Section B

Aussme you have been appointed marketing manager for the campaign you chose in section A explain what you would do diffierently, use marketing theory to back up your proposed actions.

Here I am doing marketing and customer relations in health care

These steps to be follow clearly and percisly

Introducton- one page only-
It must include two paragraph
First paragraph- half page- mainly talking about importance of marketing in healthcare promotion
Second paragraph-half page-mainly what is the writer going to do in section A and B

Section A arround 6 pages

Critically analyse a health care campaign local , national (United Arab Emirates) or international under the following headings

Here we can chose any health campaign , and I can provide you with one if you want ,but I prefer if you chose one suitable for you , Also it is easier if it is a badly marketed campaign because in section B we you need to talk about its flaws. Any campaign about breast cancer or prostate cancer or just any health care campaign. Please cite the campaign

6- situation analysis- background to the campaing and the reasons for formulating the campaign

here there are numbers of models for situation analysis
first one PEST analysis
second one SWOT analysis
thired one 5C analysis ; company, collaborators, customers, competitoir and climate
in aIDition situation analysis on micro and macro environment

lecture number one can help, have a look as I have posted the lecture slides to help you.

7- segmentation of the audience

talk about stakholder management,customers analysis, psychographic and behavioural segmentation

lecture number 2 and 3 can help, have a look

8- use of the 7ps for marketing services, where relevant.

The 7 ps are
Product

Pricing not only the money you can think about anything like death and life
Promotion here use promotion tools adverting,personal selling,sale promotion and public relation
Place

People

Processes use the buying process; awareness,info search,evaluate the alternative,purchase decision,post purchase behaviour and the product.

Physical evidence

lecture number four can help have a look

9- Particular reference to the promotion and the elements of the communication models

Communication process is the key here nine element
Steps in developing effective communication is main issue.

lecture number five and six can help have a look

10- Evaluation of the success of the campaign

Here we can talk in general did the compaign meet the goals, and will evaluate it based on the segmentation, 7ps, and communication

Section B arround 3 pages

Aussme you have been appointed marketing manager for the campaign you chose in section A explain what you would do diffierently, use marketing theory to back up your proposed actions.

Based on what we have dicuss through the project where are the mistake and how we will change it according to the models and theories
In this section also we have to relat this project or assignment to the previous one which is mainly talking about mamaging people and the culture organozation and how we will avoid their mistake to implant the change.

Conclusion- one page only-
It must include two paragraph
First paragraph- half page- relat this report to the previous one which is mainly talking about managing people and organization change.
Second paragraph-half page- mainly about two key lessons from section A and B

General points

? At least 15 Reference and prefered books not websits.
? Chose bad campaign to do good evaluation in section B
? In the beginging of the paragraph talk about the models like marketing models, then talk what is related from the text of campaign to the models .
? Indicates to the Reference in the text
? Use harverd style in Reference
? Font is 12 and times new roman
? 3000 +/- 300 words nearly 12 page (2 or 3 paragraphe per page).
? Double spacing between the lines
? Pages must be numbered
? Use a lot of critical thinking & evaluation to get high mark. (very important).
? Avoiding Plagiarism
? Avoid copy and paste
? Please no references from mind tool website
? Use the provided resources
? Any tables or charts prefered to be in appendix not in the text.
? Referene and appendix is not counted from the word count.
Lectures, aIDitional resources, assignments from previous patch, assignment details and case study which will use in section A of the assignment are attached.

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CRM_Assignment_MSc_2010.pdf CRM_Assignment_MSc_2010.pdf
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Solved_Assignment_Example.pdf Solved_Assignment_Example.pdf
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1_Introduction_to_Marketing_2010.pdf 1_Introduction_to_Marketing_2010.pdf
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2_Stakeholder_Management_2010.pdf 2_Stakeholder_Management_2010.pdf
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3_Customer_Analysis_2010.pdf 3_Customer_Analysis_2010.pdf
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4_Marketing_Mix_2010.pdf 4_Marketing_Mix_2010.pdf
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5_Promotion_2010.pdf 5_Promotion_2010.pdf
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6_Public_Relations_2010.pdf 6_Public_Relations_2010.pdf
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7_Perceived_Quality_2010.pdf 7_Perceived_Quality_2010.pdf
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8_Perceived_Quality_Breast_Cancer_Survey_2010.pdf 8_Perceived_Quality_Breast_Cancer_Survey_2010.pdf
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