Does the AirTran acquisition make good strategic sense for Southwest? What strategic issues and problems do Gary Kelly and Southwest executives need to address as they proceed to close the deal with AirTran and contemplate how best to integrate AirTran’s operations and AirTran’s employees into Southwest? What weaknesses or problems do you see at Southwest Airlines? The required minimum number of words for initial postings to each discussion question each week is 500
I provided a few articles below on different view points.