The memo should answer the Discussion Assignment question. In addition, they should apply concepts from the chapter readings. Your answer should be logical and supported by facts from the case or facts you research on your own. Do not present a summary of the case, but instead offer a well-supported evaluation using case information and incorporating concepts from the chapter readings. Remember to cite any work that is not your own. These memos are to be approximately 1 page in length, single-spaced with minimum 10-point font. They are to be submitted on Turnitin. Read all files that attached below and answer the following questions. Discussion assignment: Is Uber a disruptive innovation? In what ways does it fit the characteristics of a disruptive innovation? In what ways does it not fit? Think about the value proposition of Uber vs. conventional taxi. Must use concepts from the chapter reading (Intro to Disruptive Innovation) to answer the question!!! Use case information as well. Revision may needed. Read the chapter to answer the questions when needed. Attached two samples memos that got full credit! Additional: question for the example memo Go to a retailer that sells TVs. What are the key differences you notice between different models & different manufacturers (try to compare TVs in same price point)? How important are these differences in consumer purchase behavior? Based on your experience and the readings, why has Sony struggled to compete in TVs in the past decade while previously it dominated TVs? If you do not know anything about TVs, ask a sales associate for explanations.
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