You have been recently employed as the director of operations of a hotel. The hotel is in a relatively large city with many other comparable hotels in its vicinity. As part of your job, your responsibilities include:
- Establishing a sound data and information infrastructure to support ongoing hotel operations.
- Determine what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupancy with high per-room profitability
- Determining what information you will need to be able to effectively market your hotel
- Establishing a basic monthly reporting infrastructure that will enable you to keep track of the key performance metrics