You will be allocated a particular International Marketing topic:
1. Prepare a critical review of the literature for the topic allocated to you in class (40%),
2. Demonstrate how the literature is confirmed/disconfirmed by practice, this should include examples and cases (20%)
3. Provide a brief synopsis of the major themes emerging from the literature with regard to the allocated topic. (40%)
The written report should take the form of a 3000 word critical literature review, with an applied section. It should include detailed references for the topic area and other supporting materials. The report should include examples and cases of theory applied in practice.
Harvard referencing as per UBS guidelines must be used
Group elements will also be assessed for evidence of group co-operation.