Conduct a strategic analysis of A hotel in Dubai by providing an analysis of the hotel’s external environment using PESTEL Model.

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Provide analysis of the Hotel’s external environment using PESTEL Model. Discuss the implementation plan for the recommended strategy including programs, budgets and procedures and comment on evaluation and control factors (details of evaluation and control included in uploaded file) that hotel managers should use in the future to assess the success or failure in the implementation of recommended strategy.

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