Choose an organization that manufactures a consumer product of your choice. Write an essay of 1000 words explaining and evaluating the international marketing methods of that organization
Title of Access to HE Diploma: Business Studies
(e.g. Science)
Unit title(s): International Business Unit code(s):AD1/3/LN/005
Learner: Tutor/Assessor: Dr Paul Cook
Description of Assignment:
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Task 1: Choose an organization that manufactures a consumer product of your choice. Write an essay of 1000 words explaining and evaluating the international marketing methods of that organization (AC 1.1).
With reference to the above task you need to consider the following:
The global trends affecting the organization.
International marketing environments
Market entry methods
Methods for measuring success
International market plan
Task 2: a) Compare and Contrast the differentiated and undifferentiated marketing strategies in international marketing b) giving examples of companies and products to prove your work. You can do this in form of a table, grid or in a prose written summary with c) a conclusion which gives your views on differentiated and undifferentiated strategies(A.C.1.2)
In this task you need to consider the question(s) above carefully and cover all parts in your work
Task 3: Choose between two multinational companies (e.g. Unilever and Nestle) and in no more than 900 words critically review the workings of your chosen multinational company(A.C. 2.1)
With reference to this task you need to consider how the following relate to your chosen multinational:
Characteristics and features of a multinational
Advantages and disadvantages of being a multinational
Task 4: Write a blog which analyses the effect that dominant markets have on BRICS (emerging markets) and state the advantages and disadvantages for BRICS countries( A.C.3.1)
With reference to this task you need to consider the following:
Features of an emerging market and a dominant world market
Advantages and disadvantages of both
What effect, both positive and negative does the dominant market have on the emerging market.
Assignment advice: Whilst attempting the tasks, please look at the assessment criteria and the grade descriptors and ensure that they are fully covered in your answers.
Date set:
27/02/2017 Date for draft submission
(if applicable): Date for final
submission: 17/03/2017
Extension date
(if agreed): Signed by Tutor/Assessor to agree extension:
Date
submitted:
Learner declaration:
The explanations and evaluations in this work have been developed and written by me.
I have not submitted material copied from the Internet, text books or other sources in place of my own thinking and writing.
When I have referred to the work of others I have done so to discuss, comment on or argue their ideas.
I have kept quotation and paraphrasing to an absolute minimum and only to support points I have made.
I understand that referencing the names of authors whose ideas I have used without including my own interpretation of those ideas, does not meet the assessment criteria and cannot attract the Pass, Merit or Distinction grades.
I have not copied the work of my peers
Learner comments: (please use this space to comment on any aspect of the assignment when handing in your work)
Signature: Date:
TO THE LEARNER: Please attach this assignment brief to any written work you are handing in for assessment, or submit the brief as instructed.
YOUR WORK CANNOT BE ASSESSED UNLESS YOU HAVE SIGNED AND SUBMITTED THIS FORM
Level 3
(please circle) Unit title:
This assignment addresses the following Assessment Criteria from the unit (or a copy of the unit may be attached, if all AC are covered):
AC no Level Three
1.1 Explain and evaluate international marketing methods
1.2 Compare and Contrast differentiated and undifferentiated marketing strategies, providing specific examples of their application
2.1 Critically review the workings of a multinational company
3.1 Analyse the effect of dominant world markets on developing countries.
Level 3 units only:
Learners achieve a Pass if they meet all Level 3 Assessment Criteria for a unit. You will achieve a Merit or Distinction by meeting the following Grade Descriptors. Your tutor will give you feedback for all three grades.
Grade Descriptor 2 Merit
(Choose one or more relevant grade components) Distinction
(Choose one or more relevant grade components)
Application of Knowledge The student, students work or performance makes use of relevant theories and concepts with very good levels of consistency and analysis. The student, students work or performance makes use of relevant theories and concepts with excellent levels of consistency and analysis.
Grade Descriptor 7 Merit
(Choose one or more relevant grade components) Distinction
(Choose one or more relevant grade components)
Quality Learners work, taken as a whole, demonstrates a very good response to the demands of the brief/assignment. Learners work, taken as a whole, demonstrates an excellent response to the demands of the brief/assignment.
Grade Guidance: Learners must carefully read the guidance below which is linked to the components above
MERIT: (e.g. To achieve a Merit your work will show
..)
To achieve a Merit you will show that you have generally applied the relevant theories and concepts to your explanations and observations. You will have demonstrated very good levels of consistency in your analysis, assessment and application of the theories in Multinationals, dominant markets and emerging markets You will have supported your explanations and arguments and any suggestions which you make with clear and relevant evidence and examples . Your work will be written in a generally fluent and coherent style using a register generally appropriate to your purpose. Your work will generally exhibit a logical progression and development of ideas and explanations relevant to the sphere of the task you have been set. Your answer will be informed by accurate use of technical and specialist language.
DISTINCTION: (e.g. To achieve a Distinction your work will show
..)
To achieve a distinction you will show that you have consistently applied the relevant theories and concepts to your explanations and observations regarding differentiated and undifferentiated market strategies. You will have demonstrated excellent levels of consistency in your analysis, assessment and application of the various ideas concerning the multinational and dominant markets and emerging markets. You will have supported your explanations and arguments and any suggestions which you make with very clear and relevant evidence and examples of other consumer products. Your work will be written in a consistently fluent and coherent style using a register consistently appropriate to your purpose. Your work will consistently exhibit a logical progression and development of ideas and explanations relevant to the sphere of the task you have been set. Your answer will be consistently informed by accurate use of technical and specialist language.
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