Advertisement Examples
SCS 100 Theme 1: Advertisement Examples
You will need to identify four advertisements to support your work on the Comparison Template, which is due at the end of Theme 1, and the Observation Journal, which is due at the end of Theme 2. The list below provides a number of examples of advertisements you can use to support these assignments. The ads are grouped by the type of product or service they are promoting, as it can be helpful to compare different themes or trends used across similar products. Feel free to use any of the ads from the list below, to select ads across product or service type, or to select your own using the selection criteria at the end of this document. Note that video ads featured through the Ads of the World website may require viewing in Chrome or Firefox.
Product/Service: Health And Beauty
Advertisement Ad Type Diaderm Anti-Wrinkle Cream Print
Infusium 23 Hair Products Print
Revlon: Charlie Print
Corega Denture Bond Print
Garnier: Hide Yesterday Print
Colgate: Sinkchild (0:31) Video
Loreal: The Waterproof Experience (1:44) Video
Product/Service: House And Home
Advertisement Ad Type
Whirlpool: Finding Time Transcript (0:31) Video Initial: How Clean are Your Bathrooms Print
Tide Plus A Touch of Downy: The Princess Dress (0:30) Video
IKEA: One Room Paradise (2:30) Video
Schlage Locks: Ex-Girlfriend (0:30) Video
Coldwell Banker Real Estate: Home’s Best Friend (1:00)
Video
Tramontina: Meat Signature Iron (1:52) Video
Product/Service: Alcohol and Tobacco
Advertisement Ad Type
Carlsberg Beer: If Carlsberg Did Fitting Rooms (0:30) Video
Borsodi Beer: Counter Print
V2O Pure Grain Vodka: Phone Print
Polevskaya Varnya: Hangover is Over (0:57) Video
OCB: Stick it Up Print 1960s Camel: Where a Man Belongs Print
Product/Service: Food & Beverage
Advertisement Ad Type Farmer Cereal Bars: Instant Energy, 2 Print
Airwaves Gum: Bus Print Carl’s Jr.: Au Natural (0:52) Video
Milio’s Sandwiches: Astronaut Print
Pizza Planet: California Meat Print
Coca-Cola: Battlefield (1:02) Video
Spoleto Restaurant: Beautiful Women Don’t Pay (1:48)
Video
Product/Service: Cars and Transportation
Advertisement Ad Type
Land Rover: Maasai Tribe Print
Volkswagen TDI Clean Diesel: Mom (0:45) Video
Chariot India Print
Official Ram Trucks Super Bowl Commercial: “Farmer” (2:02)
Video
Volkswagen: The Uber test ride (1:53) Video
Lekker Bicycles: Model, 2 (There are three different models, you can view the other two below the advertisement on this page)
Product/Service: Social Services and Causes
Advertisement Ad Type
Woman’s Room: Stand Strong (an ad from the Croatian Rugby Association)
IP Casinos: Mammograms and Margaritas: Breast Cancer Support
Chilean Red Cross: Earthquake (1:04) Video Hospital Austral Print
Texas Department of State Health Services: Shhhh (0:31)
Video
Bureau of Civil Affairs: T-Shirt Design for Orphans Print
Qatar Cancer Society: Generosity Is Its Own Reward (2:00)
Video
Ad Selection Criteria
If you would like to select your own ads, use the criteria below. The ads you select should:
Be interesting to you Feature people, not simply products Display interactions between people or convey ways that the product or service advertised will impact or influence
people
Encourage you to ask questions about the ads, the people in them, or the approach used in the ad
Enable you to ask questions about:
o The individuals in the ads o The groups portrayed in the ads o Culture or cultural representations included (or not included) in the ads
