Social Media Marketing Marketers

Native Advertising Online, Mobile, and Social Media Marketing Marketers have always advertised in traditional media such Can Absolutely Break,” IBM explains how businesses can as newspapers,…

Native Advertising Online, Mobile, and Social Media Marketing Marketers have always advertised in traditional media such Can

Native Advertising Online, Mobile, and Social Media Marketing Marketers have always advertised in traditional media such Can Absolutely Break,” IBM explains how businesses can as newspapers, television, and magazines, but today they use social media, and Cottonelle tells readers how to fix the are increasingly creating content for the online platforms of mistakes they are making in the bathroom. Social media are these media through native advertising, also called sponsored also getting in on the action. For example, Facebook reaped content. This form of promotion is not new. It dates back to more than S1 billion in mobile native advertising alone in just the late 1880s as “reading notices” that placed information one quarter. The rapid growth of native advertising has also about brands and companies in news stories, usually without indicating sponsorship. However, sponsorship of today’s na FTC recently held a conference, “Blurred Lines: Advertising or tive advertising is often clearly labeled. Native advertising Content? An FTC Workshop on Native Advertising” to discuss is growing quickly. It is now offered by 73 percent of online the issues of blending advertising with news and other content, publishers, and more than 40 percent of brands now use it. For leaving some to wonder if further regulations are forthcoming example, Forbes’s BrandVoice lets companies such as IBM and CenturyLink place content both in the print magazine and 129. Find examples of native advertising on various on its digital platform at Forbes.com. Readers can learn from Century Link about how big data will change travel marketing or from Samsung about how to close the gender gap in science, technology, engineering, and math (STEM) education. Other publisher sites, such as The Huffington Post, help marketers° 12-10. Debate whether the FTC’s current regulations and create sponsored content. Its HuflPost Partner Studio provides writers, designers, and editors who assist business partners in creating relevant content about their brands in the familiar HullPost voice. Fiber One tells readers “11 Diet ‘Rules You caught the attention of the Federal Trade Commission. The ers’ Web and mobile sites. Create a presentation with screenshots showing the content and how it is identi- fied. Has the content been shared with others via social media? (AACSB: Communication; Use of IT) guidelines regarding online advertising are adequate for this nature of advertising promotions, Will the FTC likely issue new guidelines or regulations? (AACSH Communication; Reflective Thinking)